Based in Amsterdam and helmed by Scandinavian designer Ulrika Lundgren, Rika offers a mix-and-match, day-to-night wardrobe with a bold sense of personality. Asserting itself through statement prints in easygoing silhouettes, the label honours individual style. Focussed on natural materials that only grow more beautiful with each wear, girls in Rika are cool, modern-minded, and full of soul.

In Ulrika’s own words: “It’s all about a simple way of wearing clothes. Functional and easygoing.

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